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Worse? You know… more expensive, smaller, less comprehensive. The changes you’ve had to make to stay profitable since inflation, shortages, and all that pandemic nonsense tasered your groin.

Here’s how not to do it:

My workload as a freelance copywriter has naturally fallen into three categories over the last decade:

I call this my five-star three-star ten minute content generator.

Yeah, weird name. So what? Korn is a weird name for a band but they still sold millions of records*.

Use this strategy when you’re skint, desperately need more customers, and still stunned by the size of the retainers various marketing consultants have quoted you.